Public Opinion: Developments and Controversies in the Twentieth Century Slavko Splichal

ISBN: 9780847691623

Published: August 12th 1999

Hardcover

367 pages


Description

Public Opinion: Developments and Controversies in the Twentieth Century  by  Slavko Splichal

Public Opinion: Developments and Controversies in the Twentieth Century by Slavko Splichal
August 12th 1999 | Hardcover | PDF, EPUB, FB2, DjVu, audiobook, mp3, RTF | 367 pages | ISBN: 9780847691623 | 5.22 Mb

This major work surveys the historical roots, theoretical foundations, and normative claims of 20th-century conceptualizations of public opinion. It reanalyzes leading traditions, such as those of Lippmann, Dewey, and Noelle-Neumann, and reinvents some unjustly ignored ones, such as Toennies, Harrisson, and Wilson. The book critically examines popular modern research strategies such as polling and the Ospiral of silenceO model and looks at the role of mass media in the formation and expression of public opinion.

This comprehensive and original treatment is a must for all serious students and scholars of public opinion.



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